How To Write Persuasive Subject Lines
Thursday, September 29th, 2005by Karon Thackston
Archive for September, 2005
Integrated Search Engine Marketing
Wednesday, September 28th, 2005Integrating your search engine marketing campaigns will get you up and running fast and will give you escalating long term results. Using a combination of campaigns in your strategy will ensure that your costs are contained and that you achieve the optimum return on investment.
Search Engine Optimization
Search engine optimization (SEO) is the science of making a website
Writing Optimized Articles
Wednesday, September 21st, 2005Search engines give the highest organic ranking to authority sites. These are sites that have lots of unique and relevant information which makes people want to link to the site. One way to build up this information is by developing articles related to your business or industry. These articles should be optimized in order for you to get the benefit of increased ranking on various search engines. The goal is to put these articles on your website and also optimize them to be indexed by search engines.
To write an optimized article you should choose a topic that is related to your business and website. Do not copy content from your site. It should be original as search engines do not like duplicated content.
How is this done? The article should be optimized for a particular keyword. So if your keyword is
The Invisible Web – Is My Site Getting Indexed?
Wednesday, September 14th, 2005Did you know that the great majority of web pages are not indexed and visible on the web? It is estimated that there are an enormous amount of pages that are never indexed. One estimate states that only 0.03 percent of all web pages have been indexed by search engines!
Is My Site Getting Indexed?
Getting your site indexed by the search engines is important. But it can be challenging! They key is to make sure your whole site is designed with the search engine spiders in mind. So if you are planning a new site make sure your web designer is clued up on designing for users and also for search engines. Unfortunately it is the case that many websites have been designed for the end user but not for search engines. The unfortunate result is that there are often indexing problems on sites.
How do you check whether your site has been indexed? Within Google use the site: operator as a search query. The query site:siteURL shows you how many pages have been indexed. For example, site:http://www.yoursite.com will show you how many pages of your site have been indexed.
What does it mean if your site has not been indexed?
It could be a brand new site that has never been indexed by the search engines. It could also be site that has been banned by the search engines because of spamming or rule violation. Or there could an existing problem that is actually stopping the search engines from indexing your site.
If you have a brand new site the key is to get links to your site from other sites. Forget about these offers of
Beginning Search Engine Marketing
Wednesday, September 7th, 2005The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the “experts” and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of “search engine optimization” and “search engine marketing.”
Search engine optimization is the act of altering a Web site so that it performs better in the
SEO Copywriting Makeover: Finding the Right Trigger
Wednesday, September 7th, 2005by Karon Thackston